Crisis

Spirit’s shutdown frees up aviation workers but won’t add flights overnight—certification and seniority integration take time. It hurts budget leisure travelers most, since Spirit kept prices in check on routes already short on cheap options.

Explains that trust and truth are different currencies—trust wins the benefit of the doubt when stories move faster than facts. Outlines a framework for leaders to grade risk, decide whether an issue is their story to own, and match engagement to actual threat level.

Argues reputation is now a measurable resilience question, citing Coca-Cola’s revenue miss from a boycott and Target’s market value loss after a DEI rollback. Three forces make today’s crises different: polarization, bad actors, and information proliferation. Credibility in a crisis comes from standing firmly in your values, not favorable coverage.

Explains that losing Spirit will raise the floor on airfares. In markets Spirit dominated, no other carrier can backfill at the same price. The impact may be structural, with fares rising months later in ways most consumers won’t connect.

Notes that while fuel prices may have been the tipping point, Spirit was already in a very difficult position. Emphasizes the more lasting consequence is that one of the strongest sources of low-fare pressure in the US market is now gone, meaning pricing dynamics will shift structurally across the industry.…

Explains how modern crises unfold amid AI, social media, and declining trust, and why old PR tactics no longer work. Covers the death of the Friday news dump, separating real crises from noise, five key brand fault lines, and leadership mistakes under pressure.

Advises companies on responding to global disruptions by identifying the key questions to consider. Emphasizes speaking to stakeholders who matter, not the loudest voices, and explains how over- and under-response often stem from skipping the core question of whether communication is truly required.

Explores key takeaways from Bradley’s book, including what has changed in the modern era. Highlights crisis communications fundamentals — accountability, transparency, and humanity — and emphasizes helping people think clearly under pressure.

Underscores the importance of understanding critical stakeholders, explaining how the Air Canada CEO’s English-only video about a tragic plane crash created an additional, unforced crisis for the brand.

Offers insight into the incident and takeaways for all corporate leaders. Advises that the lesson isn’t to avoid political opinions but to understand when your company is at peak vulnerability and govern accordingly at a system level, emphasizing that timing matters.

Highlights Rev. Jackson’s impact—both through personal mentorship and sweeping influence on Chicago and the world. Observes that people are searching for voices of reason and direction to navigate complexity—exactly what Jackson provided throughout his lifetime and what Bradley aims to continue through his book.

Discusses building trust through consistency, navigating polarization with humanity over politics, and why speed matters in an AI-accelerated world. Also explores Reverend Jesse Jackson’s legacy.