Latest Analysis
Curated articles and thought leadership on crisis communications, corporate strategy, and leadership in an uncertain world.
Examines why Spirit’s collapse wasn’t just about fuel costs but about failing to persuade reluctant stakeholders. Notes that even distressed companies get multiple survival chances — Spirit had several paths, but each was unpopular with those holding approval power. Emphasizes that in polarized environments, survival depends on convincing stakeholders the...
Analyzes Air Canada CEO’s crisis response, arguing he didn’t need fluent French—just a protocol addressing his documented vulnerability. Notes crisis plans ignoring known leadership gaps are useless, and boards should treat CEO communication limitations with critical stakeholders as material business risk requiring protocols, not avoidance.